Deepfake Risk is Real; Verification Must Be Routine
AI-driven deepfakes amplify misinformation and scams; everyday verification and stronger policy action are essential to protect truth.
AI-driven deepfakes amplify misinformation and scams; everyday verification and stronger policy action are essential to protect truth.
On March 27, 2026, MediaSmarts is launching Canada’s inaugural AI Literacy Day to empower Canadians to gain the knowledge and skills needed to use, understand and engage with AI safely, critically and responsibly. #AILiteracyDay
AI-generated content is flooding the internet — from fake videos to bogus research. Creators and researchers are pushing back, fighting to keep online spaces human, trustworthy, and real.
The abuse of deepfake endorsements detailed in a recent BMJ study is a deliberate fraud, violating the rights of public figures. The study highlights the disturbing trend of deepfakes featuring celebrity doctors endorsing dubious products, posing a significant challenge to public trust.