Your Hot Sauce Expectations Affect How Spicy a Dip Tastes
A new study in PLOS Biology reveals that spiciness is not a universal experience. Researchers used brain MRI scans to see how different people react to spicy foods. The findings show that our individual backgrounds, genetics, and even past experiences shape how we perceive heat. What might be a mild kick for one person could be a fiery challenge for another. This research opens the door to understanding our unique food preferences and could have implications for everything from cooking to food marketing.